Market Outlook for Cider market:
Cider is a fermented beverage with varying alcohol percentage from 1-2% to 8.5% ABV. It is made from apple juice using the type of apples which are typically bitter and rich in tannins. Cider has been around for many years, mastered by the Greeks and Romans, and has evolved over the time in its taste and the fermentation process. It is also called as an apple wine as both are produced from the fruit juice. It also resembles beer, as a dry type cider has six to seven percent of alcohol. In the US, fermented cider is referred to as hard cider while unfermented fresh fruit juice is referred to as sweet cider. However, in rest of the world, cider is a fermented apple juice. Depending upon the alcohol content it can be a soft cider (1-2%) or a hard cider (6-7%).
Cider market: Wide Variety of Flavours of Cider to Propel Demand
Due to many instances of blogging and video uploading on the internet, hard as well as sweet ciders are gaining immense popularity among the beer and wine drinkers searching for a new alternative to beer or wine. Additionally, cider brings refreshing nature and sweet flavor, unlike beer which matches the palate of most of the female drinkers. Besides that, the low alcohol content and gluten-free nature of the cider are the attractive aspects that is augmenting the demand from the health-conscious consumers.
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Cider market is driven by the emergence of the small and medium-sized cideries. These small companies are more focused on cider production in a traditional way while the larger companies are more focused on evolving the product portfolio. In recent years, more brands of dry ciders are showing up on store shelves.
Currently, global cider market is dominated by Western Europe, followed by Africa, and North America. While the market is still in the introductory phase in Asia and Latin America, market revenue is expected to increase in the future.
Global Cider market: Key players
Heineken International, Seattle Cider Company, Britannica Company, Vander Mill Ciders, Carlsberg Breweries, The Boston Beer Company, Anheuser-Busch Company, The Cyder Market LLC., Woodchuck, Crispin Cider Co., MillerCoors etc. are some of the major players in the global cider market.